Increase Sales Team Effectiveness
Your most valuable resource – and greatest expense – is your sales team. They are the lifeblood of your organization. When they succeed, your firm succeeds. As such, improving this critical function’s results should be an imperative.
A sales professional in the financial services industry, for example, is considered exceptional if she has a close rate of north of 30%. But wouldn’t her rate dramatically increase if you knew (1) what type of prospect she closed highest with and (2) which specific sales activity worked best for each and every prospect… as well as current client?
Building off the groundbreaking work of Dr. Joel Mier, this is now possible. By integrating your firm’s sales activity data from your CRM with personality information for each and every client and prospect, The Mier Practice’s analytic methodology can show you how to maximize your sales team’s efforts. This includes:
- Pinpoint which categories of prospects and clients each sales professional performs best with
- Identifying which sales and marketing activities are most effective with each prospect and client category
- Score your current client roster as well as prospect and target lists with individual-level personality data
- Work with your sales leadership on how to pilot, rollout, and fully utilize this breakthrough approach.
Unlike other approaches and methodologies to salesforce effectiveness, The Mier Practice recognizes that sales professionals are overwhelmly adverse to change. No new systems to learn. No required days of training (and therefore away from earning). We help your sales team grow by identifying – for each sales professional – which customer and prospect types they do best with and then align pipelines and activities around them.
Imagine a 10% increase in total sales by simply understanding how to assign prospects and clients and employing the activities that work best with each one. For a sales team generating $300M is revenue, this equates into a $30M increase.
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