Fractional Marketing Leadership

Building a foundation of growth

Perhaps you are evaluating whether or not you now require your first seasoned marketing leader. Or maybe you find yourself in need of a change in marketing leadership. Either way, you’re seeking a new direction to propel your firm’s growth. This is an important realization, congratulations. Not the hard part begins.

Identifying what you need in a new marketing leader, locating and vetting that individual, and getting them on-boarded and up to speed is months’ of work. As well it should be, by the way. Getting the wrong person could have severe implications to your organization- culture, inter-departmental dynamics, revenue, and more.

One option to strongly consider is securing The Mier Practice for Fractional Marketing Leadership during this transition time. A fractional engagement could help you in several ways.

  • Create needed infrastructure while you seek a full-time leader (people, processes, platforms needed to attain your growth goals).
  • Maintain momentum and stability for the department during a transitional time.
  • Address your firm’s needs with urgency at a lower total compensation cost.
  • Expert assistance in identifying functional leadership needs and even helping in vetting and interviewing candidates.

We have successfully created, developed, managed, and even turned around marketing teams for more than 20 years. From Fortune 200 to early-stage start-ups, family businesses to public companies, we have a wealth of diverse experiences which allows us to create the right agenda for you and to execute it rapidly.

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Fractional Marketing Leadership
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